Pinterest is a super-powerful marketing tool when used strategically. It is also a platform that mystifies many business owners. You may have used it for finding recipes, projects, and outfit ideas but did you know it is also a HUGE traffic driver? Many of my clients see Pinterest become the #1 or #2 referral source to their website. So, how can Pinterest help your business? Here are my top five benefits of Pinterest marketing.
Pinterest is designed to move people off the platform to valuable content. Pinterest is truly a search engine and your pins are the search results. Users either save the pins to revisit later or click and go directly to your website. Valuable content brings the users right to your site where they can learn more about you and your offerings.
Pins Have Longevity that Other Platforms Cannot Offer
The lifespan of a pin is infinite. Since it is a search and discover platform, as long as your keywords are searched, your content can continue to be discovered. A pin could receive very little engagement the first week it is pinned and then a year later someone discovers and saves the pin and suddenly an old piece of content is revived.
Compared this longevity to these other platforms. The times listed below represent the time that your post on the platforms will receive 75% of their total engagement.
- Facebook Post-5 hours
- Twitter-24 minutes
- Instagram-48 hours
Little Engagement Needed
I have heard Pinterest called the social media platform for introverts. What this means is that you are not going to have to be in the platform commenting or responding to others. Very few people actually comment on pins or expect the content creator to be commenting. This is one thing that is often a relief because there is less commitment of real time requirements to utilize the platform.
Pinterest Boards Show in Google Results
When someone searches Google for a keyword or phrase your Pinterest boards will show in results. This could lead to discovery even if your website is not in the search results.
There are many more benefits to utilizing Pinterest in your overall marketing strategy, but I find these to be the biggest. If you would like to chat more about your Pinterest marketing needs, I invite you to set up a discovery call. You can click here to schedule.